DeVries & Co
Spring 2017: Woodward & Willis Design Studio
This project was for the client DeVries & Co., an imported cheese shop in the Eastern Market district of Detroit, Michigan. For this project, a logo, brand standard, and website were created.
In this project, I worked with the studio team: myself, three other peers, and two faculty advisors. We led client meetings to understand the brand, collaboratively sketched and refined their new logo, explored typography and stylistic elements. We then presented the designs to the client and conducted a revision process until the final logo and deliverables were completed beyond the client’s expectations.