Ann Arbor Pride
Summer 2018: Woodward & Willis Design Studio
Ann Arbor Pride became a client of Woodward & Willis in the summer of 2018. Other members of the design team worked earlier in the year with the Ann Arbor Pride team to establish a new logo for the annual event. I joined the project in the summer and created the suite of visual assets that advertised and represented the event. This included banners, advertisements for various print publications, street banners, sponsor banners, and more. I focused on establishing a visual identity for the brand beyond the logo so all collateral were consistent. I pulled the geometries from the inside of the logo and made them bleed off the page. The client made it clear that they wanted a rainbow without traditional rainbow imagery and wanted it to feel fun and vibrant. They were full of ideas and really fun to work with.